![]() ![]() Lind and are intentionally trading off the goodwill created by Ms. "Thus, it is clear Defendants were well aware of the HGW brand originated by Ms. The lawsuit also claims that Monica Villegas and Lucia Di Tore, the two people behind M&L MIA LLC, tried to pass themselves off as the "originators of this trademark." ![]() Hot Girl Walk, which sells apparel and hosts events under the same name, is accusing M&L MIA LLC - formerly known as Hot Girl Walk Miami, records show - of "infringing, misusing, and trading on Plaintiff's well-known HOT GIRL WALK® trademark" by hosting walks and outdoor events and using a similar name for personal branding, per the lawsuit filed on July 11. The Hot Girl Walk trend, which originated on TikTok, encourages four-mile outdoor walks for women.Ī Delaware fitness brand often credited with kickstarting the "hot girl walk" trend on TikTok is suing another business for using a similar name in Florida. The lawsuit claims that Hot Girl Walk Miami created confusion between the two brands. Hot Girl Walk is suing a company formerly known as Hot Girl Walk Miami for copyright infringement. ![]()
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